The Maha kumbh Mela of 2025, the twelfth of twelve years, takes place every 144 years and it is estimated that about 600 million people have passed through it. Ascetics during the festival offer blessings to the participants, the air is dense with prayers and incense fumes. The ritual bath are the most important event. A mass gathering that challenges our understanding of faith and human interaction. An extraordinary and engaging show, halfway between mysticism and fairground where sharing becomes social content and the light of mobile phones replaces the sacred fire of the faith.